Listen First. Sell Later.
The best piece of advice I ever received was to never take advice from someone who hadn’t done or succeeded at what they were advising you about. People can’t take you where they haven’t been themselves. So, if you want to be a millionaire, only take advice from a millionaire. If you want to be …
If you aren’t using photography and video in your small business you are missing out on a fantastic, effective, and entertaining way to sell and market your products and services. And, you are not getting the advantage of being indexed by the number two search engine in the world – YouTube. Video gives you the …
Have you ever been shopping for something and have a salesperson begin to tell you all about the features of a particular product only to find yourself thinking, “So what!” It happened to me recently when I was trying to find the best video camcorder for my purposes. Those last two words of the previous …
If you’re in sales or a small business owner you may one day find yourself facing a situation similar to what Seth Godin describes in his blog today. The bottom line of Seth’s post is that you don’t want to hesitate to give someone the opportunity to make a lot of money if you’re also …
Another sales secret is that it is possible for your business to be too small or too big. Your goal should be to have it just the right size to meet your sales objectives and to be able to scale up or down as necessary. I once bought a retail fishing store (long and funny …
There are many, many secret for sale success for small businesses that I’ve either learned from a Sales Wizard over the years or through my own trial and error. The first secret for small business success is to remember you are a small business. Don’t try and act like a large one even if that …
Belly laughs. The kind of laughter that leaves you in tears and your lungs gasping for breath. They are as contagious as a yawn and so much more conducive to feeling better. I don’t know about you but I feel fantastic after a good laugh. Long-distance runners talk about the marvelous benefits of endorphins relieving …
When company policy leaves your customers feeling like you’ve taken advantage of them – you’ve jumped the shark. When you allow your financial officers to determine how your customers are treated – you’ve jumped the shark. When you sell to your customers before listening to them – the shark has you in its jaws.
I have a number of alerts set to let me know the latest news and articles about things I find interesting: Sales and Marketing Social Networking Green Technologies Science Video and Still Photography And a bunch more. Without a doubt though some of the best laughs I get during the day happen when I read …
I very rarely go to a mall. Truth is I rarely go shopping unless it is online. But every once in a while when I’m out of town on business I’ll find myself at a mall. One time I found myself wandering the nearly deserted attached Tysons Galleria when I got stuck in the Ritz …