Selling Fun

Baskin_robbinsIrvine Robbins passed away earlier this month – he of Baskin-Robbins ice cream fame. As I read about his life, I got to thinking about what he said about what the company sells. “We sell fun, not just ice cream!”

Before he and his brother-in-law, Burt Baskins, opened the first store in 1948 the ice cream world was pretty much vanilla, chocolate or wild and crazy strawberry. Mr. Robbins decided to infuse fun into the business by offering 31 flavors of always changing products with fun and crazy names.

If it weren’t for him, we’d have no Rocky Road, Mint Chocolate Chip, and Cheesecake ice cream. Birthday parties at the store, clowns, balloons and a free taste of any flavor you wanted to try were all part of the fun he created.

What kind of fun are you building into your business? When is the last time you did something fun with your clients or customers?

Why don’t you surprise your top ten clients this week and send them some Baskin-Robbins ice cream. Pick out some crazy fun flavors. And, maybe have it delivered by a clown or gorilla. Have some fun and put some fun into your business.

Your customers will remember the next time they are tempted to switch companies. They’ll remember the fun they had with you.

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