If you aren’t using photography and video in your small business you are missing out on a fantastic, effective, and entertaining way to sell and market your products and services. And, you are not getting the advantage of being indexed by the number two search engine in the world – YouTube. Video gives you the opportunity to engage more of your customers’ senses while lending credibility to you and your organization. Other than a live presentation nothing can tell your story better than a video.
Learning more about video equipment, software, and other video ideas is one of the reasons I’m going to spend some time next month at PhotoPlus Expo in New York City. I’m also going to blog about it onsite as a way to experiment with a new (for me) concept.
You can go too! The basic admission is free and you’ll never see more photo and video suppliers and get more free education all in one place than PhotoPlus. All the details are on their website. There are over 115 seminars taught by some of the world’s most renowned experts that you can attend too. Those, however, are not free but having attended a number of them over the years, I can recommend them.
PDN PhotoPlus International has a Facebook page where you can learn more. You can also sign-up on their wall under the contests tab for an online sweepstakes and the chance to win prizes twice a week through October 28th.
The investment in equipment can be quite small and you can still get quality videos for your website, blog, etc. And, if you don’t want to do it yourself, I can point you in the direction of someone who can provide you with the best in video services.
What are you waiting for? If you’re anywhere near New York City and are interested in learning more about photography and video creation and utilization then circle a day or two between October 27th and 29th. And, let me know if you’ll be there. Maybe we can put together a meet-up for other readers.
Don’t forget the sweepstakes on Facebook. You can click on Enter Now in the photo below. Good luck!