Seth Godin – The Practice

The Watercooler Hangout Podcast

Season 03 Episode #8

The Practice of Creativity With Seth Godin

“When you’re doing the work of a professional artist you are bending the curve.”

Seth Godin


Welcome to the Watercooler Hangout podcast, where I chat with influential and successful sales and marketing gurus as we share real-life stories about sales, marketing, leadership, creativity, and current events. Listen in and learn the best advice on how to move your business to the next level!

Seth on His Upcoming Book The Practice

Seth Godin and I chat about creativity and his new book, The Practice, which tells the story of shipping creative work. “The Practice is at the heart of what it means to commit to this creative work.” His book resonates about consistent creativity, not only being creative when we feel like it or not believing that we need to be inspired. “The Practice simply means we do it for the right reasons, for the right people, and if it doesn’t work, we learn something, and if it does work, we do it again.”

The Difference Between Being Creative in the Moment and Being a Creative 

On the essence of being creative, Seth comments, “It might be right to say that at this minute I’m not being creative, but each one of us can be creative. The challenge is to do it more and to it on purpose.” He describes creativity as the talent you use to make something better.

Is Creativity a Talent or a Skill? 

Talents can be rewarded. However, Seth says there aren’t many things in life that are rewarded based on talent. Skills are activities we learn on purpose that we encompass from the world around us. As Seth sees it, the skill of creativity is mostly a combination of seeing the world the way it is, and it always rhymes with what came before. “You need to learn to see that creativity is a skill and then learn the generous persistence of shipping the work and the curiosity to care enough to ship the work.”

Listen in as we talk about the difference between talent and skill, what defines creativity, and why creativity is a skill, not a talent. Learn why Seth thinks you shouldn’t start being a professional artist later in life, why you want to postpone your moment of resolution, and the definition of void reassurance.

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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