Shadow a Salesperson

Police departments call them “ride-alongs.” Other companies and schools call them “shadows,” but whatever you call it, there’s a lot to be said for just going along for the ride and watching an expert sell. Whenever you get the chance, outside your training for instance, to go along and watch a peer, or the top salesperson, or anyone in sales in any industry perform their pitch, do it. If you can’t find anyone who will let you watch them, then be a customer. Go to a car dealer. Talk to an insurance person. Let other people practice their pitch on you. What do you like about their style or approach? What do you hate? How does it feel to be in the customer’s shoes? Do this for items you’re seriously considering buying (cars, major appliances, insurance etc) and things you’d only dream of buying: a fishing boat, a Mercedes, a $5,000 watch). Watch or experience enough pitches and you’ll begin to notice the patterns, the pacing and the pitch of the experts. When you’re on a tight budget, or no budget, sometimes it’s the best training you can get. The idea is not to be like everyone else though. The idea is to figure out what no one else is doing that you can do, or could do better—and then do it.

“If you spend too much time being like everybody else, you decrease your chances of coming up with something different.” ~ Robert Ornstein, PhD

image compliments of DVS

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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