Sounds Like a Peer

There are many ways to bond with a prospect. Mirrored breathing, mirrored actions, sitting beside them rather than across from them and so on are all effective. But the most effective technique is to simply sound like a peer or a friend. It’s why CEOs show up at company picnics dressed like their employees, it’s why commanding officers show up in the field in fatigues and why cops working the street dress in jeans and t-shirts—so the people they’re working with identify with them. You can’t always dress like your client, but you can sound like them. Know the jargon that they use and that their staff uses and don’t mix them up. If they speak formally, do the same. If they’re more casual, be casual. When you sound like a peer, not their boss or “the expert,” they’re more likely to be open to what you have to say about how you can solve their problems.


“What the lion cannot manage to do the fox can.” ~ German Proverb

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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