Start Clear, Finish Clear

eyes wide open

It’s a lot easier to finish a project or a big sale strong if you begin it strong. Once you’ve sold a project or convinced a company to do business with you it’s hard to tell who is more excited to get started — you or your client. In the heat and excitement of the decision to buy, build or begin you must be clear about four things: be clear about the objectives and expectations of both parties, the scope of the work, and the fee/contract arrangements. Clarify your role, their role, and how each of you will define “completed” and “satisfied.”

You may not want to think about it in the flush of excitement, but don’t forget to think about and agree on how you’ll deal with problems, arguments, unmet expectations and when and how you’ll disengage if needed. Think of the long-term commitment to a client like a marriage. Go into it without any expectations of changing anyone, but with your eyes totally open.


“I have always considered marriage as the most interesting event of one’s life, the foundation of happiness or misery.” — George Washington

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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