Starting Over After 50

I recently celebrated my 59th birthday and it got me to thinking about all the people over fifty who are starting businesses at an age when our parents were thinking about retirement. There are a number of reasons why someone might start all over again after fifty not the least of which is the current economic condition. Some may feel like they don't have a choice. Many more are following a dream they've had all their lives.

Whatever the reason, here are some things to think about before you begin your new venture.

  1. People need to want to buy what you're selling. People might tell you there needs to be a market but I don't agree. You can create the market if people want and need what you're selling.
  2. It should go without saying that you need to be able to provide the product or service that you are marketing. In other words, you need to be good at what you do – very good. Too often that isn't the case. A hobby doesn't always work as a business when you're up against the best.
  3. Your customers must see value in your product or service that outweighs all the investments they will make in you and your company. It's not just a matter of money for them. It's things like risk, current relationships, and doing nothing that they will consider when buying from you.
  4. You need to know how to sell and market and you need to believe that is
    your number one job.
You're either in the marketing business or you're
out of business.

The good news is you're over fifty.

  1. You have the wisdom of maturity on your side. You've probably learned from your mistakes and those of others and you won't repeat them now.
  2. You're probably more financially stable and need less income than a couple of decades ago.
  3. You have years of contacts and relationships to call upon for feedback and networking.
  4. You're more likely to know what you know and what you don't know and ask for help with the latter.

Lastly, luck will have very little to do with your success.
Commitment, action, and effort will play a much bigger role.
But, then, you already found that out years ago.

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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