It seems like I have a bunch of things to talk about today. Back in the days when we all went to a real office the water cooler served as a social gathering spot. You could exchange the latest sports talk, catch-up on the weekend activities, and update each other on projects – even work projects. Today, I'm going to do just that.
Gail Bower, the non-profit sponsorship mentor and expert, says she is a big fan of the Olympics and especially the Opening Ceremony. So, she is sponsoring her first TweetChat and blog-in! She plans to post observations about the event, the sponsorship, and the celebration in real time, starting today at 7:30 p.m. EST (the Opening Ceremony starts at 9 EST) at:
- on her blog, SponsorshipStrategist.com
- and to Twitter @GailBower. Be sure to use hashtag #Olympicsponsorship.
To get things going, Gail has already posted a few interesting tidbits on her blog, including how you can become an Olympic sponsor. If you're watching the Olympics, why not join in on the fun and give us your observations.
Health-Care (Yes-I'm writing about health care.)
I got an email from a reader today and one sentence really hit home. This person said, "It's no fun being 60, unemployed and trying to figure out what I'm going to do
when I grow up!" She had just lost her job and was trying to figure out how to pay $8,000 a year for health insurance. She said she realizes that "health insurance has really become a luxury for those that can't afford it."
I don't write much here about politics and social issues. I assume that isn't why you read and I appreciate your time so I don't get into them too often. But, I also don't ignore them here and the health insurance mess we have in the country needs to be fixed. Business owners seem unable to affect the costs despite the fact we are the customer of the insurance companies. Talk about the tail wagging the dog!
Here's the thing though. People like the lady who just lost her job and now at the age of 60 faces a health insurance crisis just at a time in her life when she's likely to need to use more medical care is a social crisis. Millions of families in this country are one serious accident or illness away from bankruptcy and that includes people with insurance who think they are covered only to find out differently.
We as individuals need to take action. I don't care what your political affiliations are this problem is an American problem not a Republican or Democrat one. It's sucking the life out of small business. The businesses I work with all had increases of 30-40 percent this year. Is that justified?
Do all of us a favor. Pick up the phone or write a letter to your legislators. You can get their contact information by clicking here.
Ideas – How To Find Them and What To Do About Them
This is the first paragraph from Megan Elizabeth Morris's description of the Idea Catalyst Kit.
You know you want out of the rat race, and you know the way to do that is to set up your own business. You have access to endless information about how to run it, how to market it, how to find your perfect customers… but you still don’t know what to do.
I've been asked by a dozen people if it is a good investment. It's $47. That's not an investment. It's lunch in NYC. And, even if you don't live in New York it's less than the cost of a good Oregon Pinot Noir thanks to Sideways.
If you're looking to start your own business or need some ideas for the one you have or want to make a big difference where you work – BUY IT! Read all the information and then buy it. If you've read Linchpin by Seth Godin, (which you want to read) I would buy the kit and take the book and put them next to your bed, carry them wherever you go and put them both to work for you.
In fact, if I was Megan, I would raise the price and include a copy of Linchpin in the kit. And, if I were Seth I'd offer Linchpin with a copy of the kit.
They go hand-in-hand. And, I don't get a dime for telling you this. They both are just that good and together they are magical.
I was interviewed by the folks from MarketingSherpa for an article a couple of days ago. It is entitled Outsourcing Your Blog: 6 Tips for Finding and Managing Quality Contributors. You can read it here.
I Need Your Help
I'd like to increase the numbers of readers to this blog and I could use your help to make that happen. Would you pass on the URL to your friends and colleagues? It is http://www.PoolesWaterCooler.com. I've got some big changes happening this year and more gifts and free things for readers and I'd love to spread the word.
I'm also on Twitter. In case you're not following me, I'd welcome that too. I'm @BobPoole. Original huh!
And, you can also become a fan of Listen First – Sell Later at Facebook if you'd like. I'm going to be giving away some books and other goodies there too. But, you've got to be a fan or else how will I know where to send them? Here is the link – Click Here!
I will send a free copy of Linchpin to the first three people who tell me they got a new friend to register to get the Water Cooler by email or RSS.
You can get a free eBook copy of "Listen First – Sell Later" by going here. The link is at the bottom of the page and requires nothing in return. It is a gift.
And, you can get a copy of Tim Brownson's stellar "Don't Ask Stupid Questions" by going here. You can also buy a copy of the printed book on Amazon. I heartily recommend it and he doesn't pay me to say that.
Thanks and have a wonderful Friday!