social media

Recipe for Success When the World Is Falling Apart

Last week, I met with people at 6 companies who told me how well things are going in their businesses. Some of them are start-ups, one 5 years old and the rest have been in business at least 10 years. They are all very busy and making money. The only common problem I heard voiced is they are too busy and want to dial back the chaos a little bit.

What are they doing to stay both so busy and profitable? 
  • They know how to tell a prospect why they should do business with them versus all the other competition including doing nothing.
This, by the way, immediately separates them from almost all their competition.
  • They give exceptional customer service and have exceptional products and services.
  • They follow-up with customers proactively to make sure expectations weren't met. They all want to exceed the customers expectations and they work to make that happen.
  • The communicate with prospects and customers all the time using all types of media. All of them are using things like Skype video,
  • To a person they follow my advice of sending out cards, letters, and pictures just to say hello, thanks, happy day, etc.
  • They consistently blog and they engage their readers by asking them what they want to read.
  • They make it point to talk about customers and other people on social networks at least 6 times more than they talk about themselves.

IStock_000011756075XSmall And, most importantly, every single one of them said they do not pay any attention to main stream media's cry of doomsday, that the world is ending as we know it, and all the reasons they should be afraid.

Wrong

Does your company have a blog?

Are you using Facebook, Twitter, LinkedIn, YouTube and other social media for your business?

You need to be. You already know that.

But, do you know you need to wrap a strategy around how you are using all these amazing tools?

And, do you know you need to measure the results?

Otherwise, you're wasting a lot of time and you're going to give up.

And, that would be very wrong.

Photo compliments of yuan2003

What If I Don’t Have Time For Social Media?

Bob Poole's Water Cooler Hangout I I got the following email from a friend yesterday in response to my I’ve Fallen and Can’t Get Up post.

"I wish— and in ways do not wish, that I had enough free time to tweet, Facebook, and chat with tribe members on linked in. I am out seeing and servicing clients and sitting face to face with real people who may want to hire me. I do a lot of email, have a Facebook profile ( for personal stuff only) and am linked to LinkedIn. What exactly are business people such as myself supposed to do—when we are prospecting and servicing clients (and driving hours a day in between) and who
may want a life OFF the computer as well?"

It's a fair question and since I know this person well, I thought I'd ask two other friends who don't know her as to what they would advise.

Paul Durban, from Blazonfire has this thought. "I think it comes down to the type of clients she's servicing. Do they go online? Or are they technophobic? She'd be wasting her time prospecting via social media if nobody's home."

Megan Elizabeth Morris says, "Just do what makes you happy. Pick the best parts, and do those. Cast away any regret over the rest. It's not worth it."

I'd say if you have all the business you want and you're happy – why question if you're not engaging in social media? A friend was telling me today that he has a buddy who works only a couple of hours a day and lies around watching TV and playing golf the rest of time. And, he is happy as can be. He is in a position where he doesn't have to market.

On the other hand (you knew there was another hand) what if you get tired of driving hours a day and want to make a change in how you work with your clients? Thousands of business owners work from home with clients on the phone and use tools like GoToMeeting. They don't waste hours driving anymore. That might mean you'd have to either get your current clients to change how you work with them or you might want to change clients.

Or, let's say you get a lot of business from only a few companies or referrals. What if that suddenly dried up? Wouldn't you want to have your own community – your own tribe?

Unlike television and older media, social media is a two-way broadcast medium. You need to be part of the network and not just as a member. You need to participate. You need to be the person people think of when they need what you sell because you have earned their trust.

And, if you already have that kind of tribe and community, you have to continue to communicate with them. And, I don't know of any more effective two-way communication medium today than all of the things that make up what we call social media.

If You Were Starting Your Business In 3 Months

Kathleen Jaffee commented yesterday, "I'm struggling with how to provide help to folks at this point,
when I'm still in the early planning stages of my business. I don't
have a Web site yet (yeah, there's a page slapped up there, but the
actual launch is going to be in early January), and so I'm not blogging.

I am on twitter, with the goal of networking with the folks I want
to work with and establishing some trust and credibility by being
helpful. But how much value and help can one provide when limited to
twitter's 140 characters? 🙂

Actually, Kathleen, you are in a great position! You have a few months to read other blogs and start getting known in the community that you want to join or lead. You do that by first listening to what people are saying, what are their challenges, how are they successful, and who and where they are. By beginning to become known as a contributor and someone who provides value to the community, you're going to have more and quicker success with your own blog launch. 

By the way, are you incorporating your blog into your website? Starting over, I'd have everything in one place. In fact, that's what you see here soon. You don't have to have your site up before you begin blogging, of course. But, if I were you, I'd listen and comment and spend a few months becoming part of the community.

Same thing goes for Twitter and other social media. Follow people you find interesting and who share your interests. Listen to them. Then slowly engage them in a conversation. Lots of people describe Twitter as a big cocktail party where you walk into the room and gradually engage people. Eventually, you'll want to promote and retweet people where you see value.

Ask questions. Let people know you're starting a blog in January. I'd ask them this one, "If you were starting to blog today, what would you do differently?" Or, "If you were starting your business in 3 months, how would you use social media today."

I can't wait to hear what they tell you. So, now you have to come back here when you get some answers and let us know what they said. Please!

Learn How to Recognize and Sell to the Four Personality Types

People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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