Take Advantage of Your Client’s Failures

You’re not the only one who makes mistakes. We all do. And that includes your clients or potential clients. Their mistakes, or failures to find solutions to their problems are what opens the door to potential sales for you. Not many of us like to talk about our failures, particularly if we feel like we’ll come off as clueless fools in the process. So, sharing a story about your own failure and recovery will often spark a conversation from a client. Their reaction may range from curiosity to relief. The best outcome for both of you is that they then feel comfortable sharing their own failure or challenge. Talking about a third party’s failures in a professional, curious, “Wonder how I would have responded?” manner can also stir conversations about a client problem and your potential solutions. Expressing admiration for a famous or historical failure that resulted in a discovery, or sharing a blog post or tip for how to deal with the media after a company failure—all these, correctly and sensitively positioned, can inspire your client to open up about their struggles and challenges. Once you truly understand their challenge or problem and can help design a solution, you’re more likely to make a sale.

“The better a man is, the more mistakes he will make, for the more new things he will try. I would never promote to a top-level job a man who was not making mistakes…otherwise he is sure to be mediocre.” ~ Peter Druker

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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