Testimonials – What To Do With Them


blow your own horn

A reader writes, “I have some great testimonials, now what do I do with them.”

I think every salesperson should have their own website and I’d put the testimonials there. In fact, I’d take it a step further and start collecting video testimonials that I’d post on my personal site. Even if you work for a large company, you are still in business for yourself if you’re in sales.

Your website can contain a blog where you post information that will be of interest to your customers and prospects. You can put product and service news on it as well as special offers. Get creative.

Once you have your site up and running, make sure all your customers know about it. Again, get creative. Have T-shirts made with a cool image and your URL. Or, something else that you know your customers will appreciate and not throw away. Make sure you ask them for permission to send them your blog.

If you say you have no experience or don’t know how to do it then you can either read and learn or hire someone to do it for you. Here are some resources for you:

When you’ve got your site up send me an email with the URL and we’ll feature you on a Sunday Doughnut! And, just a reminder, you can be featured on a Sunday coming up. Just let me know you’d like to do it and I’ll take it from there.


Blow your own horn loud. If you succeed, people will forgive your noise; if you fail, they’ll forget it. ~William Feather

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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