The Big Lie


Some sales people and sales managers tell the two worst lies in the business—and I don’t mean to their clients and customers. I mean they lie to themselves. Two of the biggest offenders that come to mind?

  1. My value and self worth is dependent up others and upon my sales record.
  2. My past failures define my future (equally negative) potential.

Both are sure fire ways to derail a successful or potentially successful sales career. Your value and your self-worth are a matter of what you think about yourself. Don’t rely on the naysayers and pessimists for feedback on who you are or what your potential is. Contact a coach, a therapist, a mastermind group or find a good friend who will help you build your self-esteem. Everyone fails. It’s how we learn. Your past failures dictate future failure only if you fail to learn from them. The more failures you have the more successful you will be. Just ask Michael Jordan. The greatest basketball player of all time was kicked off his high school basketball team at one time. His past failure didn’t define his future. He let his failures determine his success by learning from them. You can too.


“I’ve failed over and over and over again in my life and that is why I succeed.” ~Michael Jordan

photo compliments of American Artist Ben Murphy

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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