The Paper-Clip, The Quest, and Your Story

Kyle MacDonald started out with a paper-clip and bartered it into a home. You can read all about his quest here – From Paper-Clip to House in 14 Trades. It's a great story – which is the point of today's posting.

Why did people trade things of value with Kyle all the way to a house? Because they wanted to be part of his story. It's that simple.

Which is why you need a compelling, entertaining, story of you own so people want to be part of it too. People are willing to give you what you want if you give them what they want. And, in Kyle's case (and yours too) people wanted to be part of something fun; they wanted to become part of a grand project just to see if it really could be done.

MacDonald, who attracted international media in his quest, said the journey turned out to be more exciting than the goal. "This is not the end. This may be the end of this segment of the story, but this story will go on."

Create your story. Do it today. Build it so people can't wait to be part of it. Build it so it will go on.

2 thoughts on “The Paper-Clip, The Quest, and Your Story”

  1. Bob,
    I’ve been quietly reading your blog for quite some time now and it’s finally time to leave you a comment (since nobody else seems to).
    The story you mention in today’s post is surely inspired by a fairy tale every German child knows, called Hans in Luck (read it here: ).
    McDonald found out what most people that engage in independent travel discover sooner or later: the path is the goal. When you reached your target, you’re ultimately longing for a new one.
    But of course your point isn’t the content of the story, but the power of a story and I wholeheartedly agree with that.
    Keep on writing and we’ll keep on reading (and maybe some more people will start commenting).

  2. Hi Jo – thanks for the comment and the link to the great story. I can tell you that many people email me directly rather than posting a comment here. As you have shown, it can be totally anonymous.
    So, I’ll ask a favor of my readers. Would you please think about using the comments section and making this more interactive?
    I’d love that and, as you might have noticed, I am willing to answer any question including ones about your particular business.
    Thanks again, Jo. I’ll look forward to hearing from you again soon.

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