The Secret to Cold Calling

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Customers like to be wooed and courted. A cold call to a company about buying your product is like walking up to a stranger on the street and attempting to hug them — you’ll just anger or annoy them. They don’t know you. They don’t know anything about you and they sure don’t want you acting like you do. In the world of permission marketing, the standard belief that you shouldn’t speak until spoken to makes it doubly hard to connect.

So what’s the secret to cold calling? You find a way to engage your prospect first. You get their attention by solving a problem, saying something insightful, or answering a question. You create a personal blog that focuses on things your customers would find of value. You get an introduction on LinkedIn. You comment on their company blog. You ask for their input or advice. You ask them to review a new product. You read and respond to an article they’ve published. You applaud them for a success you noticed in the paper. You follow their tweets and you act like you’ve met them at a party — talking about life and family and sports or whatever —anything but business. You don’t talk business until they ask you what you do.

Sure it takes longer to establish a connection. But the thing is, unlike the time you waste cold calling, the time you spend establishing an authentic connection ultimately pays off. It’s your choice. Do you want to spend 20 hours making cold calls, or 20 hours reaching out and planting social seeds that will someday bloom?


“The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.” ~Vince Lombardi

illustration compliments of AslanMedia

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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