Ever have a leaky faucet? You know, the kind that drips once a second. It's an annoyance but it seems like a little thing and there is always something else that is a priority. So, it drips.
Until you notice your water bill has really gone up. One faucet dripping once per second equates to 86,400 drips per day. That's approximately 2,082 gallons per year. It doesn't take long to see that you are creating a flood.
But, this isn't an article on plumbing. Social media marketing is like the dripping faucet. I'm pretty sure Seth Godin first termed the phrase, "Drip, Drip, Drip" relative to how you need to market today.
That drip, drip, drip will eventually wear a hole through the hardest rock. Not right away but over time. And, that's how you need to think about marketing. That part isn't new. Over night successes are seldom created. Success happens over time.
You need to engage in talking to your potential customers. You need to give them information they value. That means you have to create information content for them and you need to use social media channels to distribute it. It also means you have to be patient. You're dripping. You're not using a laser cutter. If I knew of a marketing laser cutter, I'd be the first to tell you about it.
There are still marketing tactics and strategy. They've just changed. But, by dripping consistently with good information and being patient you will eventually see the flood.
If you would like to learn more about social media marketing and how you can apply it to your business, click here and we'll send you "The New Marketing Guide." Just Click Here.