A bit of advice if you're thinking of starting your own business. Sometimes you won't be able to choose who you work with. But, if you decide to coach, consult or mentor others, you have a choice and you need to think very carefully about it.
A friend from Australia is considering launching a new consultancy to help companies greatly improve their customer experience – or guest experience if you are in the hospitality business. She wanted my advice as a friend and as someone who has been providing these types of services for 25 years.
The most important piece of advice I gave her was to choose carefully who she agrees to work with. That might sound strange when you are just starting out and are looking for any kind of work from anyone. Shouldn't you accept the job and take the money even if you're gut says this client isn't right for you?
You will not be happy. The client is not likely to be happy. And, you'll leave the engagement feeling like you got too close to a black hole and it just sucked all the creativity and energy out of you.
When your gut says tells you to walk – walk. After first talking with some prospects, I've realized their way of conducting business or even their business ethics are not in alignment with mine. I nicely walk away. I've seen prospects publicly berate their staff (sometimes family) while telling me about how they need to do something about attracting more talented employees. I walked. And, I've been asked if I would be open to padding an invoice and splitting the money with the client. I ran.
Life is too short to spend it with people who make you feel the way I described.
You know what I'd do. Now, you have to make your own choice.
Photo compliments of Jeremy Brooks