Watch What He Does and Not What He Says

"Watch what he does and not what he says." With those words another negative political ad is launched in New Jersey this week. I saw it yesterday on TV and I started laughing because I thought "Wow – doesn't that statement apply to all politicians?"

As I thought about it more I realized it really applies to all of us but especially those of us who work in sales and marketing. We can make lots of claims about our company and its products and services. But, why should anyone believe our words any more than how much we believe what politicians tell us?

It comes down to trust and credibility. And, their are only a few ways to earn and build it.

  1. Work on building a relationship by giving not taking.
  2. Listen and don't try to guess what people want and need.
  3. Put your clients needs first.
  4. Do what you say you will do.
  5. Do good.

You can also build credibility by letting other people talk about you. Your prospective customers are more likely to believe what other people say about you than what you say. That's why many companies still don't have a blog nor do they engage in social media. They don't want people to talk about them because they are afraid of what they (and others) might hear.

Well, it's too late to try and manage that. They are already talking about you. And, if you live the lie of doing one thing while saying another that talk is sure to increase in both frequency and volume.

You really only have one choice.

Start with the 5 items above.

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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