What Is Your USP?

unique apple

I was standing in the store the other day looking for my favorite brand of tuna when I heard a couple down the aisle from me talking. The husband asked his wife, “Which brand?” and she said “The one in the red and white can.” She didn’t mention the name, just the color of the can. The design of the product label was what stood out to her. She’s not alone. When Tropicana changed their label, sales dropped because consumers couldn’t find the familiar label.

How do you stand out? The trick to a Unique Selling Proposition is it has to be unique.

Quote:
“I always knew I wanted to become somebody when I grew up. Now I realize I should have been more specific.” ~ Lily Tomlin

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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