You can’t control traffic. You can control what time you leave so you don’t get caught in it. You can’t control the knucklehead riding your bumper. You can control how you respond. You can’t control who has the final decision on whether or not to buy your product or service. You can control the kind of information and presentation that makes your product so compelling. You can control how you create support and fans among those you do get to present to. You can’t control clients who are controlled by fear and risk aversion. You can control how you listen, speak and act to reassure them. You can’t control the economy. You can control your goals, decisions and choices in that economy.
Stop thinking about what you can’t control and start thinking about what you can control. Put your effort into moving forward, over, around or through obstacles, not into complaining about them.
“In sports, the only thing a player can truly control is effort. The same applies to business. The only thing any entrepreneur, salesperson or anyone in any position can control is their effort.” Mark Cuban, owner of the Dallas Mavericks