When the Disclaimer is Longer Then the Commercial

Drug_moneyHave you seen the television commercial for Plavix? The one I saw last night was an actor portraying a doctor talking to another actor portraying a patient. I was rolling on the floor laughing by the time it was over.

I didn’t really quite “get” what they were trying to sell me about Plavix. I take it that it has something to do with your heart or cardiovascular system.

What I did “get” is that I would have to really think about it if my doctor tried to prescribe it for me.

Why? Because the amount of time it took the fake doctor to talk about all the negative side effects, using the usual legal disclaimers and weasel words, took much longer than the benefits of taking it.

All I could tell from the commercial is that Plavix has some very, very serious side effects and I’d be scared to take it.

Wouldn’t it be great if we didn’t have to listen to any more commercials for drugs?

I mean we can’t buy them anyway. All we can do is ask our doctor about this thing we heard about on TV, which must make them crazy.

Why do drug manufacturers spend millions (probably billions) on television ads to people who can’t buy? What would drugs really cost us if they stopped spending that money and went back to educating the physicians and let them educate their patients?

I bet that the cost of Plavix would drop tremendously.

2 thoughts on “When the Disclaimer is Longer Then the Commercial”

  1. I write a lot of auto dealer radio commercials, and while the disclaimer hasn’t ever been longer than the pitch, it’s sometimes felt that way.
    Why do drug companies advertise prescription drugs direct to consumers? Because it works — patients go to their doctors and ask for the brand-name medication, and they get it.
    MSNBC.com recently reported on GlaxoSmithKline’s campaign for Requip, a drug that treats Restless Leg Syndrome (I’ve got a post about it on my blog). The campaign greatly increased the reported incidence of the syndrome. Now that there’s a generic, the campaign’s been pulled, and experts are predicting that Restless Leg will begin to evaporate.

  2. Hi Phil – I love the Restless Leg story. I noticed over the past few years that I was hearing about a lot of people with the syndrome. Now I know why.

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