Why I Drive By 8 Dry Cleaners to Get to Mine

Last vacation post. Bob is back tomorrow.

People need a reason to do business
with you. And, not just when you make them an overwhelming offer. You
want them to not even think of the competition or doing business with
anyone else because they have a personal relationship with you.

I
drive over 20 minutes to my dry cleaners passing at least 8 other
cleaners. They are in an area where I have no other business or
personal reason to travel so it becomes a 40 minute round trip to only
buy from this particular store. I first chose them over ten years ago
because I lived near them. But, I moved eight years ago.

I keep
going to them because I have a relationship with the husband and wife
owners. They also deliver fantastic service. They remember my birthday.
They go the extra step to service me. One time I needed a suit and I
found out they were closing before I could get there. No problem. They
offered to bring it to me. The next time I went into the store, the
wife said "We had no idea you drive so far to us. We are going to give
you a discount on all your cleaning from now on."

I would feel guilty going to someone else.

Some businesses have customer bases. Some businesses have relationship bases.

One base will allow you to grow, to be profitable, and to be uninfluenced by economic downturns.

Which one do you have?

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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