You Can’t Judge a Doughnut By Its Sprinkles

assorted doughnuts

When I talked about my favorite doughnut shop, the one my grandparents lived above while I was growing up, other people wrote or talked to me about their favorite doughnut shops too. Thinking back about all I heard or read, I can’t remember anyone loving a doughnut just because it looked good. People mostly rave about how good a doughnut tastes. Long after they forget the color of the sprinkles or the icing, or the price, they remember how good it was. That’s true with anything really — from books to people to food. What matters to us all is the substance inside. We like a good-looking doughnut, one that’s put together well of course because it hints at the care and craftsmanship that goes into the doughnut. But what hooks us is the taste.

Don’t spend too much time worrying about if you’re handsome enough, pretty enough, skinny enough, too fat, too bald, too anything. Worry about whether your character, your values, your goals and who you are is solid and tasty. If you want loyal customers then people who walk away from you should remember how they felt about you and how you made them feel. Long after they forget your name or how you look or what you drive or what you wore they should remember you – like you remember the best doughnut you ever had — with warm longing and appreciation.


“So many women just don’t know how great they really are. They come to us all vogue outside and vague on the inside.” ~Mary Kay Ash

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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