Your Four Types of Customers

There are four types of customers:

Suspects: People you suspect might be interested in your product or service, but who don’t know you exist. To approach them, offer them something FREE. It can be advice, a consult, information, a product demonstration, a pen, a brochure or a book, but it must be FREE and it must be easy to obtain and must provide a solution to their problem. Free creates trust.

Prospects: People who know your name or company name and might be interested in your product or service. To approach them, offer them a low, one-time deal, a reduced price, a trial offer, a basic version of the product with a promise of an upgrade if they buy. The purpose is to get them to test your product or service with little to no risk to them.

Customers: Someone who buys your product or service for the first time. Once they’ve purchased from you, you need to find a way to get them to repeat that purchase. A “buy one get one free” offer may work, so might a “Buy one, get one half off” or a coupon for a free-add on or percentage off their next purchase, or free shipping. Your goal is to increase the value of their purchase to make them a repeat customer.

Repeat Customers: These are people who keep buying your product or service. Repeat customers trust you, trust your product and know/believe you have their best interest at heart. Bundle packages, offer them special deals and more valuable and expensive products. Sell them your best at full price. You’ve both earned it.


“In business you get what you want by giving other people what they want.” ~Alice MacDougall

photo compliments of Patricia Kranenberg

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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